The money you raise for your charity is valuable, so make sure you protect it!
Whether this is the first charity outing you’ve planned or the 20th, you could be missing potential in maximizing your fundraising efforts–– ending up in lost funds!
Here are 10 common ways event managers tend to lose money:
Spending valuable time making spreadsheets.
One of the major components of working on a charity event, golf tournament or otherwise, is making sure everything is organized for the day of the event.
Let’s use golf tournaments as an example: If you’re playing at a golf course, you will need to provide the course professionals with detailed information about the tee positions, registrants, golfers, and anything additional they may need. By making these spreadsheets yourself, you have less time to outbound to prospective sponsors and ultimately raise more money. That brings us to #2…
Not spending enough time selling sponsors.
There are many possible reasons that you might not be spending enough time selling sponsorship packages, and most of of them relate to lack of efficiency.
All the time you spend on tedious management tasks (that could be made simpler one quick fix) is time that you are not spending marketing your event.
Not advertising your packages effectively.
Sponsors are willing to spend more money if they are getting value to boot (which means increased visibility of their brand).
Without a website that you can share, the sponsor logo placement is limited to the day of the event and physical flyers. Imagine having a high-quality website where the sponsor logos can take up prominent residence—and how much value that adds to the sponsorship package!
If this sounds like the solution for you, check out BirdEase to get your event online ASAP.
Not accepting online card payments.
Don’t limit your registrants in terms of payment! Online card payment is the new normal, and is widely expected.
Unmatched convenience, auto-generated invoices, and confirmation emails are just a few of the high points for your registrants–– but just think of the benefits to you as the event manager.
Spending money on printing and postage.
Mailing costs add up. What if you didn’t need to mail anything? That would be pretty convenient, wouldn’t it?
By taking your event management online, there will be no need to mail out flyers, communications, or wait on snail mail responses from registrants and sponsors–– saving you valuable time and money.
Taking inbound calls from registrants rather than out-bounding sponsors.
You CAN in fact eliminate most registrant issues with an easier-to-use system that includes help files and customer service.
Imagine a system where your registrants, sponsors, and donors can easily reach out to you online–– no need for excessive phone calls for small questions. With BirdEase, that’s your reality.
Manually hunting for sponsor logos.
Allowing your sponsors to upload their logo and company information online instead of having to track them down manually will save you countless marketing and management hours.
Now, take that a step further, and imagine a system where you can immediately display your sponsor’s logo submissions on a prominent, professional, and polished event website. BirdEase handles all of this and more.
Not offering unique registration items.
Offering a variety of registration items is invaluable—it gives your registrants more options, which ultimately leads to more event sign-ups and––you guessed it––more money for your cause.
This requires some brainstorming, market research, identifying what you plan to offer for each registrant/sponsor, and having the flexibility to change things as the needs shift.
Being restricted to your flyer.
Keep in mind that mail-out flyers are stagnant. Once it’s sent, it’s sent. No opportunity to tweak items as you see fit—and this includes increasing the price of your items if the value or demand increases.
Getting your event online allows for increased visibility, flexibility, and efficiency for all parties involved. Why not make your outing as easily-managed as it can be?
Not having a vehicle to market your fundraising events.
There is so much value in having all of your event information in one place. By creating an online presence, you’ll have a hub for all event information– Details about your charity, event times, location, contact, packages, donations, online payment, and more will all be easily accessible.
Websites are also easily-shareable and can increase the visibility of your charity outing. By creating an event website with BirdEase, you can rethink your entire process, enjoying a more efficient and successful management experience.
When it comes to fundraising, it’s important to make sure that you’re not missing any opportunities to capitalize on your hard work.
From time lost on tedious spreadsheet-making to missed registrant and sponsor commitment by not having an online space for your event, BirdEase is your all-in-one solution to make the most out of your outing!
