Golf Tournament Sponsorship Packages
How to get more sponsorships | Golf tournament sponsorships | Golf tournament package ideas
Sponsors can be the make-or-break for your charity golf outing. From providing additional revenue to offering exciting prizes and gifts for your golfers, securing supporters can make all the difference for your overall event success.
We’ll walk you through the importance of quality sponsorship opportunities, as well as some inspiration for your next tournament to ensure you’re teed up for success.
The Importance of Quality Sponsorship Opportunities
Considering all that goes into conceptualizing, coordinating, and executing a charity golf outing, the temptation to “phone it in” when it comes to creating worthwhile and enticing registration and sponsorship packages is completely understandable. After all, you’ve already spent time and energy getting the where, when, and how figured out–– now you have to come up with packages from scratch? It can seem overwhelming.
Whether you’re hosting your very first outing or are looking to spruce up your annual tournament, the importance of having packages worth purchasing is a huge deal! Not only should you have intentional and exciting packages, but you should have a professional, cohesive platform to showcase them, like BirdEase.
With all the exciting new technology at our fingertips, it can be easy to simply ask Chat GPT to make you a sponsor flyer with random packages, or copy and paste a template you found online. While this can certainly be a great place to start for inspiration, you always want to make sure you’re looking over the packages you’re offering and adding your own personal touches to excite potential sponsors about coming out to support your outing and your cause.
It happens far too often that event managers add a few generic sponsorship packages to their site, and either completely undersell their goal due to a lack of interest or overcommit to what comes included (Did you even know you were offering a ‘T-Shirt Sponsorship?’ Do you know a printer that can make those for you last minute?).
By creating and offering thoughtful and attractive packages, you can garner more activity and boost your overall event turnout (consider this approach also for fun extras, like Add-Ons!).
Sponsorship Package Tips & Inspiration
It’s important to note that sponsorship package contents can vary widely, and what comes included with them should be personalized to your charity, organization, beneficiary and/or event.
Some common examples of sponsorship package contents include…
- On-Course Signage
- Banner Recognition
- Verbal and/or Visual Representation in Pre- or Post-Tournament Event(s)
- Logo Placement on Social Media and/or Promotional Material
- Playing Spots / Team(s) in the Tournament
- Branded Material (Logo’d Golf Balls, Shirts, Can Kozies, etc.)
With these core ideas in mind, as well as any more you can think of, you can build out a number of tiered sponsorship packages at varying price points.
Note: It’s important to offer a wide range of sponsorship packages to ensure that there are accessible options for all sizes of companies looking to support you.
By establishing core contents for packages, you can easily pull together sponsorship tiers based on what you’d like to offer. It could look something like this…
TITLE SPONSOR–
- Prominent On-Course Signage
- Opportunity to Speak at Lunch
- Shout-Out on Social Media
- Branded Golf Balls
- 2 Foursomes (8 Players)
GOLD SPONSOR–
- 1 Hole Sign
- Shout-Out on Social Media
- Verbal Recognition at Lunch
- 1 Foursome (4 Players)
SILVER SPONSOR–
- 1 Hole Sign
- Verbal Recognition at Lunch
- 2 Players
BRONZE SPONSOR–
- 1 Hole Sign
- Verbal Recognition at Lunch
While these are just some examples, they’re a great jumping-off point for your own sponsorship structure, if you’re looking for some ideas.
You may notice that many of these sponsorship package contents include brand recognition for the sponsors. Showcasing your sponsors’ logos and branding throughout your event site and the tournament may not only boost interest for supporters, but will also make your event look more robust, professional, and can even incentivize golfers to sign up and participate after seeing a popular and/or local brand sponsoring you!
Click here to learn more about how BirdEase can help you collect and showcase your supporters’ logos and branding.
In addition to “typical” package structuring (i.e. Gold, Silver, Bronze, etc.), consider also introducing your own unique spin on sponsorship opportunities! There are plenty of organizations on the BirdEase platform that make their mark with memorable contents, imagery, and even fun package names!
It’s your event, so have fun with it!
Looking for More Ideas?
Consider checking out our “Search Event” function! You can find events on the BirdEase platform by searching an area, and check out what’s working for other local tournaments. Take a peek at their packages, pricing, and even site setup for some great inspiration!
Simply visit birdease.com/search to check it out.
